this is Sweden

this is Sweden initiated by sibling duo Ana & Pablo Londono 2013. this is Sweden is a multidisciplinary and nonprofit organization whose goal is to create a conversation about issues such as identity, nationality and migration from a creative platform. The project is based on the personal history of the siblings, a story about the childhood of two refugees and a desire to feel proud of a country rich in people from all parts of the world. The idea of ​​the project grew out of concern over a Europe where organized racism is gaining ever more parliamentary power every day, the result of which leads to more normalized racism in our daily lives.

Photo – Jasmin Storch
Styling – Maria Barsoum
Hair – Tony Lundström
Makeup artist –Åsa Karlsten

Since the start, this is Sweden has exhibited around Sweden and Europe. Worked with RHM (now Trans94), Carlsberg, Dr Martens to name a few. Held Guerilla Galleries (Pop-up shop and centers for activism) in Mall of Scandinavia, AFB, Nobelberget, Felix & Foam (Amsterdam), published two magazines, shown at Stoskholm Fashion Week and collborated with 100+ people from all different diciplines.

For more info about this is Sweden, head over to (site in swedish)